LIVING ON THE EDGE:
Transcript
Transcript: Living on the Edge Podcast with Jason Gooley of Cisco
Steve Cummins:
Jason Gooley is a technical evangelist in Cisco’s Enterprise Networking Group. And he’s the author of several books from the Cisco Press. He’s also the host of the MetalDevOps Talk Show, which you can find on YouTube and he’s actively involved in helping network engineers through the CCIE and DevNet certifications. Today, we’ll be talking about his work with those Cisco programs and how he sees the industry changing with the growth of DevOps, SD-WAN and other technology shifts.
Jason, thanks for joining me on Living On The Edge.
Jason Gooley:
Hey, thank you so much for having me, Steve. I’m pretty excited about this.
Steve Cummins:
Good deal. So people probably know you best from a couple of your recent books on SD-WAN and DevNet as part of the CCIE program. But before we dive into that, tell me about the Enterprise Networking Group at Cisco and your role there.
Jason Gooley:
Certainly. So my role is kind of interesting and unique in that it changes quite frequently (laughs). So technical evangelists actually came up, which is kind of a cool title because you get to talk to folks. And that’s one of the biggest things I love to do is talk to folks about technology. And it depends on what type of technology, because it all, for me falls under the enterprise networking umbrella, I get to talk about things such as wireless, SD-WAN, software defined access, you name it. So that’s been really interesting. And then as well as my other part of my role is enablement. So we build all the content, training and curriculum for our field and our partners as well.
Steve Cummins:
So you get to talk about all the cool stuff while it’s still cool. (Laughs)
Jason Gooley:
Yes, yes. And some of it before it even becomes known (laughs).
Steve Cummins:
Even better! So you’re out there, telling people before they even know what they should be listening to.
Steve Cummins:
So this podcast is all about Network Engineers, Network Resilience, all of that good stuff. So I just couldn’t think of a more relevant topic than CCIE and the certification program, for people to hear a bit more about. So just let me know, how long have you been a CCIE and how did you first get involved in the training and the teaching side of things.
Jason Gooley:
Wow. Yeah, so, I got my CCIE originally, it would have been March 29th of 2013. So I got the routing and switching back then, coming up on eight years, which is crazy to me.
Steve Cummins:
Yeah.
Jason Gooley:
But I’ve been involved with networking and, and certifications even prior to getting that certification. And even before coming into Cisco I was actually working with Learning at Cisco and some of the certification teams to help design and develop these certifications, which was kinda neat. And then as far as teaching and everything like that, it just was kind of one of those natural things to me. I started studying for all these different things and as you study for it, I would implement it and use it in practice. And next thing you know, you find yourself kind of working in groups with other folks who are studying for similar certifications or want to know more about your experience.
Jason Gooley:
And I just started talking at different places and kind of helping and coaching and mentoring folks, and it kind of took off. And then somehow that unfolded into writing books and doing video shows and it’s been a real cool ride so far (laughs). Hopefully I got a lot left too (laughs).
Steve Cummins:
Let’s hope so. Yeah. So did doing that work sort of behind the scenes with CCIE, did that then lead you into your role at Cisco or, or did it happen the other way round?
Jason Gooley:
Actually, it was interesting because so I don’t know that it led me here because when I first took the role at Cisco, I was a systems engineer coming on, covering a certain group of customers. And essentially if they had any questions about what they wanted to look at for Cisco from architectural perspective or design, I was the one who would go in and help them with that. And talk about enterprise networking and routing and switching and wireless deployments and things of that nature and best practice design. And then all of a sudden I started really kind of getting more and more into the, what we called at the time IWAN or what would be the original version of Software Defined WAN for Cisco.
Jason Gooley:
And I ended up joining the worldwide adoption team for IWAN and started helping customers with that and kind of going around the country and global at that point helping folks with their IWAN deployments and explaining how to set things up and get it to work. That kind of organically turned me into a position that opened up for what would have been a solutions architect on the Worldwide Enterprise Networking Sales Team, which is a mouthful. But if you get through the title, then hopefully (laughs), hopefully you can follow me along. But it was one of those things where I joined this team. And then all of a sudden I’m working on some of the latest and greatest technologies, software defined access before it became software defined access and some of these things.
Jason Gooley:
And it was just really interesting because, you know, I have a passion for technology, and obviously I have a passion for working with folks and helping folks succeed. When you start putting those together, I kind of was fortunate enough to create my own role in that I would talk about these things, but then I would go, next thing, you know, I’m presenting at Cisco Live, or I got invited to write my first book for Cisco Press you know, for programmability and automation. And it just kept growing and growing and growing to the point where I, it’s sometimes, it makes me wonder, like, how did I even get here myself?
Jason Gooley:
Because I turn around like, wait, I wrote how many books, like, wait, what am I doing? So it was kind of like an inorganic and organic thing at the same time, I guess. And then I was encouraged by a lot of folks along the way who are just fantastic people. Who’ve encouraged me to keep going and, and see where it leads me. And here I am talking to you today.
Steve Cummins:
You know, it’s funny. It’s one of those things that eight years ago, when you sat for the CCIE, you got that done. If someone had said to you, “Hey, you know, eight years from now, people will be reading your books and that’ll be helping them prepare you.” You would never have believed it. Right. So it’s-
Jason Gooley:
Not at all (laughs).
Steve Cummins:
-It’s always interesting how journeys sort of unfold.
Jason Gooley:
I never thought I’d write a book, to be honest with you. And I knew, I always had this dream that one day I was going to get my CCIE and I was going to go work for Cisco. And, when I did, it was, it was funny. I passed, March 29th in 2013. And by July 8th, I was working at Cisco.
Steve Cummins:
Wow.
Jason Gooley:
And it was a whirlwind. It was something that I always kind of hoped would happen, but never expected to happen that quick. And at that scale. So keep with it, if you’re studying for certification, if you’re going for anything like that, just buckle down and keep going, because there is potential and positives to that journey.
Steve Cummins:
Yeah. I like that. It was one of the things I noticed on LinkedIn you’re forever encouraging people when they’re posting about their experiences studying for CCIE, or they’ve just passed, just got the certificate, I see you on there all the time, congratulating people, encouraging people. So that’s obviously something that other people did for you as you started out and you’re paying it forward.
Jason Gooley:
Well, I mean, exactly. And that was one of the things that I thought was so awesome about that journey was that back when we were doing it, there wasn’t a lot of videos and things out that were available and you pretty much, you have to rely on other folks to help you. And it was really interesting because, you know, I recall going back and saying, “Man, I wish I had somebody who can help me through this, or just show me this one thing.” And I’m trying to make sure that it’s evident that that is available now and that there should be no reason to not get started or not try to pursue your dreams or do anything like that because there is so much help available nowadays.
Jason Gooley:
And although not everybody lends a hand like that in my mind, that’s part of the reason I’m here. So I it’s the only, it’s the least I can do, I guess, is what I’m saying.
Steve Cummins:
That’s great. And it is important cause it’s pretty daunting when you first start along these paths. So to know the people who’ve been there and that are there to help you out. And I know there’s a couple of other podcasts that are really focused on network engineers helping other network engineers. So there’s definitely some resources out there. But I would encourage people to follow you on LinkedIn and help tap into some of those things. So that sort of leads us into this idea of how certifications have changed. So I guess it was about a year ago, there was some pretty big changes with the CCIE, CCNA and which obviously you were involved in and very aware of. So maybe you could just talk us through what those changes were. What you think drove them. And I guess how you’ve seen that work out over the last year.
Jason Gooley:
Oh yeah, certainly. So February 24th is what we like to call Cert-pocalypse is what the date was last year. And that was the date that everything changed from a Cisco certification perspective. The addition to all the Dev Net certifications, as well as the revamping of the current certifications and some retiring of some certifications too, as well. And really what you see there is it’s the response from our customers. I mean, ultimately the industry and what our customers are going through every day, largely drive what happens from a certification perspective and what’s top of mind and things of that nature. And there were a lot of certifications that, you know, we’ve heard over the years that either were redundant or didn’t exactly target the specific technologies that we hope they would because so many things have evolved. So we retired some certifications and then we really reduced the amount of tracks and certification courses as well as actual certification exams that existed.
Jason Gooley:
And the effort to do that was to make it simpler for our customers. I mean, you may recall that we had, I think, I believe it was like seven or eight different CCNA tracks and CCNP and CCIE, and we’ve really brought that down significantly. I believe we’re at five now, maybe even six. And when you think about that, we went from a separate CCNA for every single track, which is like eight CCNAs down to, we have a CCNA, which is, is kind of interesting. That’s how it was when I very, very first started back in like 97 going for all these different things. There was just a CCNA, there was just a CCNP and it was just the CCIE, you know, and that was it.
Jason Gooley:
And there’s so much new technology out there that yes, you do have to have some sort of specialization or way to showcase that you do indeed know these new technologies. But at the same time, we have to make it simpler for you to get them, right? (Laughs). We have to make it easier for you to not only get the certifications, but also for the industry and our partners and our customers to know what it means when you have that specific certification. Because if I told you I was CCNA, you know, three years ago, you’d have been like in what?
Steve Cummins:
Right (laughs).
Jason Gooley:
If I told you I’m a CCNA nowadays, or I’m getting a new CCNA, you would kind of have a good idea that it was something around the latest and greatest networking technologies. And then some of the things such as intro to programmability and some of those more, I guess, dominating technologies such as Software Defined WAN and things of that nature.
Steve Cummins:
Yeah. And that’s actually nice. It’s rare that things get simpler in the tech world, right? So I give Cisco a lot of credit for trying to work out how to pull back from something that was sort of evolving in many directions. And then, you know, the other part you mentioned that was DevNet. And I think that was one of the big changes. So there’s obviously a lot of talk these days about NetOps and, and DevOps. And I know DevNet was one of the books that you wrote. So just your thoughts on that DevNet path, and if there’s any advice you have for people that are considering going in that direction.
Jason Gooley:
Yeah. And honestly, that’s probably one of the biggest questions that I get these days and, and the reason being, I think it’s so critical is that a lot of the folks starting off in certifications, if you’re going down to the networking path and someone throws at you will now you have to learn programmability or automation. Most of the time, the reaction to that is either A, that they’re kind of concerned that it’s a, it’s going to be a really daunting hill to climb and technology that they have not necessarily had a lot of experience with. As well as depending on what your job role is, you may be concerned that someone’s going to write a code and you won’t have a job the next day (laughs). So it really all boils down to you evolving in the room and keeping up the pace with what’s going on in our world, in our industry today.
Jason Gooley:
I mean, there’s so many devices out there. We’ve all heard of the IOT or Internet of Things and onboarding all these different devices and connected lights and fish tanks and all these other things. There’s a lot that goes to that. And when you, when you start thinking about all the different devices that are coming on, if you are a customer and you have, you know, 10,000 routers and 30, 40,000 switches and heaven forbid 50, 60,000 access points, it’s very difficult to go from a box by box perspective and hit all these different devices and manually configure things the way we used to do. And that’s only because it’s just so hard to scale. I mean, a key example is that I remember being at one of my last companies and, you know, we had, I mean, thousands of switches and we’re going through and we had to update the local username, the SNMP strings. And then we’re adding on a VLAN for a specific management function that we wanted.
Jason Gooley:
So you’re touching a VLAN. You’re adding in IP addresses for that. You have to add routing capabilities for all these different subnets that you’re adding, and you have to do it on a box by box basis. And depending on what location you’re doing, it in, the subnets all changed. And so you find yourself kind of trying to script it out, quote unquote, in an Excel spreadsheet or something like that, and copy and pasting configs all over the place. And for the time, that was pretty much the best we can do. I mean, we had some capability of EEM scripting or Embedded Event Manager scripting and things of that nature. But for the most part, you’re touching all these devices just to be able to get the config on there that you want.
Jason Gooley:
And if you didn’t have a good tool such as prime or something like that, to roll out those configs, you’re essentially still locking into all these devices by hand and pasting in all these configs and rolling back the configuration and, or backing up the configuration in case you have to roll it back, I should say. So it’s very time consuming. And I think that’s what, in my opinion, programmability and automation gives us is it gives us that time back as network engineers or network developers, to be able to say, “This is what I want my network to do for me and our business. And now I can focus more of my time and energy on realizing that value versus config T interface VLAN.” You know all of these good configuration. It’s still great valid configuration commands and things that we need and love, but it’s very difficult to do it on that many devices at scale.
Steve Cummins:
Yeah. And I think that’s one of the interesting things is coming from this automation. Yeah, there’s always that fear that you’re automating yourself out of a job, but actually reality is there’s not enough network engineers to go around. So it really is about how do you do what you’re doing more efficiently so that you can do more of it. And I think the other interesting thing that’s happened in the last year, not that I want to talk about the pandemic as being interesting, but the inability of people to travel to sites, right? So that automation now has made it much easier for people to do it remotely, or at least, you know, do it at home base and then ship something out and, and plug it in. So it seems as though it’s just gonna be a trend that keeps accelerating.
Jason Gooley:
I mean, even the prevalence of video interactive video for some of that, I mean, we’re starting to see customers deploy some of our cameras and different things in some of these locations or MDFs and data centers. And one person might be able to go into that data center because of you, especially because you mentioned the pandemic and not having that many folks be able to be on staff and in the facility at the same time, that can be walked through remotely via remote expert capabilities or something of that nature that traditionally, we, we really didn’t think of that as a use case. But now if you need to inspect something remotely or you need to showcase something or show somebody how to do something from an upgrade perspective or move a cable, you can literally call it out visually now, which is something that I think you’re starting to see a lot more of.
Steve Cummins:
Yeah. That’s a good point. I hadn’t thought of that. You know, we’re so used to using Zoom or Webex or whatever it may be for day-to-day conversations, no reason you shouldn’t turn that camera around and, and be sort of talking somebody through it. So, yeah, it’s an interesting point. It just goes to show whatever you think is going to change something, something different will happen. There’ll be another trend coming along.
Jason Gooley:
Exactly.
Steve Cummins:
(Laughs) So you mentioned a term I haven’t heard it in a while the IWAN, which you know, predecessor to SD-WAN. I guess you could say that you wrote the book on SD-WAN, so-
Jason Gooley:
Yeah.
Steve Cummins:
Let’s talk about it. How do you see SD-WAN affecting the way that the companies go about their business?
Jason Gooley:
I think when you start thinking about SD-WAN and what we really want out of SD-WAN and why it’s a thing is that we as customers or even, you know, everybody out there who’s using a WAN, wants more control and granularity over what that WAN does. Most of the time, a lot of customers have finite resources when it comes to the amount of bandwidth you have, the applications are not necessarily getting smaller and they’re becoming more and more abundant where you have more and more applications that are driving the business. And that are critical to making sure that not only their customers are happy, but the business itself can still thrive and function. So protecting those applications becomes number one. And one of the things that I’ve said quite a few times is that the network is absolutely useless if there’s not anything to run on top of it.
Jason Gooley:
You know, so if you have an application, that is the reason that the network exists is to make sure that, that application to the best of its ability. And I think with SD-WAN, it gives us the ability to not only engineer the network in such a way that it is beneficial to the business based on their business objectives. But also it gives you a form of, you mentioned network resiliency, when we started the conversation, it gives you network resiliency, redundancy in such a way that we’ve never really had before, without quote unquote kind of tricking the system to make it seem like we had fully functional diverse, redundant WAN links.
Steve Cummins:
Yeah, for sure. So interesting that you brought up resilience. It is the name of the podcast. So that’s, that’s probably how we get down that alleyway every so often you know, with things like DevOps and NetOps and SD-WAN even the meaning of resilience has changed over the last couple of years. So what does the idea of network resilience mean to you?
Jason Gooley:
So that indeed has changed quite considerably before in your mind, you’re thinking as a network, as a hardware person, as a network engineer the network itself, the physical devices have to have resiliency and redundancy within the chassis, across chassis, across locations, all of this. But now we’re starting to think about it in a totally different way. And earlier I mentioned the phrase network developer. So not only do you have to know the networking, you know, you need to know how to software develop against it. That’s based on a lot of the DevNet certifications we’re talking about. And so now you’re looking at resiliency from software perspective from not only code, but the process or the procedures that you follow in your environment to execute something.
Jason Gooley:
If you want one location to upgrade and backup another one, or if it’s you know, your customers are relying on some sort of service that you’re providing over the network, you have to figure out ways to make sure that that essentially always stays up. And everybody’s always looking for the 5×9’s and software resiliency and programmatic resiliency is also pretty huge now.
Steve Cummins:
Yeah, that’s an interesting angle on it. You’re right. It was a few years ago. It was all about redundancy. Right, and then more stuff got pushed out to the edge. So then there’s other things you have to think about. You can’t have a second of everything out of the edge and now so much is software driven. You’re absolutely right. Resiliency sort of runs a thread all the way through that. So when we were talking actually before this discussion you mentioned about one of your previous roles, some experiences you had with out-of-band management. I’m just curious if you could talk through that a little bit.
Jason Gooley:
Yeah. And it was kind of interesting that one of my previous roles, we used some of the Cisco routers that we had as kind of like a backup device. And we would pull in something like a commodity internet link, whether it’s cable or DSL or whatever it may be. And essentially we started that off as our out-of-band network that’s completely separate from the MPLS network that we had. And what ended up happening is (laughs) we were kind of sitting there like, “Well, we have these two networks now, why don’t we just use it because it’s always on, we’re always paying for it. Why don’t we start using it?” So through a combination of a whole bunch of different scripts and, and funky router tricks and things of that nature, we, we managed to find ways to essentially reroute and route traffic over both of these networks.
Jason Gooley:
And we ended up using it as a, not only out-of-band management, but also a backup video network and a redundant network for the primary MPLS links. And what you come to find is that, you know, you’re really looking at the business and trying to figure out what is crucial to stay operational. And from that you devise some sort of a plan on, well, then from that, I need to take some sort of action on the technology to make it work. And I think if you start with that, it really gives you a good direction as what you want to do and how you want to configure the network to work. So we started doing that. And next thing, you know, we started dropping off secondary MPLS links in a lot of places and going to the hybrid approach with commodity cable internet, and as well as the primary MPLS.
Jason Gooley:
And essentially we were doing SD-WAN before it really existed, you know? And you still get the gain, a lot of the benefits out of that. But now it’s so much more advanced where you can really tune in and making sure that everything’s working the way it’s supposed to, policies and security and all these different things that you used to have to manually think of or install separate secondary firewalls or something of that nature to pro-, protect that, that new threat vector or the internet link that’s, that’s there now there wasn’t before. And it’s kind of interesting how things evolve because, you know, really when we look at how these different technologies have come about, it’s basically in response to some sort of issue or trouble that our customers are having.
Jason Gooley:
And we kind of adapt to that and make it happen, I guess (laughs).
Steve Cummins:
Yeah. It’s interesting the way you describe it, right? That you have a problem, you start tinkering around to solve it. And by the time you get to the end of it, it’s almost as though this new segment or this new technology has grown up around it. I mean, out-of-band itself is old, right. 20, 30 years. But there’s always new approaches to it. And SD-WAN sort of lead you into a different way of looking at it. So one of the reasons, just sort of switching gear a little bit, you know, so this podcast it’s called Living On The Edge which that might tie in nicely when we talk about your MetalDevOps later. But the point behind Living On The Edge is for network engineers.
Steve Cummins:
There’s always, you’re always waiting for that thing to go wrong, right? Where it hits the fan, you get that phone call middle of the night and you have to go fix it. So I would imagine from your varied background, you’ve had one (laughs) or two of those situations. Any interesting story you’d like to share with us?
Jason Gooley:
Actually, I have two that kinda come to mind and, you know, one of them at a previous company I was at, you know, this is back in the days of the 6500 EAS, you know, when we’re doing a lot of different technology there and in the different modules and stuff. And, you know, I remember a call center that we had going down. And essentially what it was, was that the configuration I wanted the supervisors did not sync over to the secondary supervisor, essentially rendering all the VLANS useless ’cause the VLAN database didn’t sync over. So they didn’t exist. So none of the layer three interfaces for the VLANs came up and, you know, you’re trying to remotely troubleshoot that because it was in a different state and you’re sitting there trying to remotely troubleshoot it.
Jason Gooley:
And, you know, it’s one of those things that you don’t intentionally overlook, but when you find something like that, you look into it and say, “Well, obviously, there’s some steps or a knowledge base that we should probably create based on these different issues and things of that nature. So if we ever run into it, we can fix it right away.” But even that, I mean, you’re talking about an entire call center with thousands of agents, all of a sudden, just down immediately because of a hardware failure. But going back to what we were talking about in software resiliency, the software wasn’t properly set up to ensure that, when the hardware failed over to the secondary it would work. So, I mean, there’s all kinds of different aspects of that, that you have to think of.
Jason Gooley:
And I think that’s one probably huge use case that affected a previous company of mine. And then one I did myself with this one was just a couple of weeks ago. So one of the things that I get to do at Cisco now is I’m in charge of a lot of the, what we call test drive program, where we’re able to develop these different hands-on approaches for our customers to try out different technology. And I’m working on a wireless one currently today. And one of the things I did was I’m like, “You know, I got the whole lab up and working, everything’s good. Well, I need to start showcasing some HA and doing some high availability things. And I’ll just plug in the secondary controller.” And whoops! The entire thing disappeared (laughs). The whole thing died.
Jason Gooley:
And you know, it was just one of those things where I overlooked the priority, the (laughs) standby controller. And it overwrote the primary, very much like an old VTP adage that you heard for so many years that, you know, you want to make sure that (laughs), you set your priorities properly. Same thing applies for wireless too. Just so you know, and so that was a multi hour rebuild from scratch because it blew away all the configs on all the APs and all the other controller. And had to pretty much (laughs) start everything over again. And unfortunately even as, as somebody that, quote unquote, has done this quite a bit in my time I forgot to back up the config.
Steve Cummins:
Oh. (laughs).
Jason Gooley:
So (laughs) it was just one of those things that even, even at this level, some of the most rudimentary things are still crucial and important, just like out-of-band management is just as important today as it was 20 years ago. When you need it you need it. So (laughs) I guess that’s a couple of little ones that have come up top of mind anyway (laughs)
Steve Cummins:
Well, I give you credit for that because yeah. Here you are the man that “wrote the book” and is encouraging everybody (laughs). “Mr. Cisco”. And yet you’re still willing to admit that every so often you forget to back it up and, you know, things go wrong.
Jason Gooley:
You’ve got to learn from your mistakes. And that’s one of the things it’s like you know, it’s one thing to kind of just play the macho role and kind of put it all aside. Like it doesn’t happen, but the truth of the matter is for our customers and, and a lot of our partners out there, and it, it happens, it happens a lot and everybody is just human. So that’s, again, another one of the things that automation of programmability bring up is that, that reduction in human error. So if you have a script that automatically backs up your config, (laughs) the second you log in, it’s less of an issue, right (laughs).
Steve Cummins:
So I’m guessing you have that script now. Right?
Jason Gooley:
I am working on that script,yes (laughs) and I also have a nice TFTP server with all the configs on that too (laughs).
Steve Cummins:
Perfect. There you go. Yeah. It’s, it’s nice to know we are all fallible. Right.
Jason Gooley:
Yeah, I mean. (laughs).
Steve Cummins:
And, you know, it could have been worse. It could have been, you could have had a call center of thousands of people looking at you going, “What the heck did you do?” So…
Jason Gooley:
Yes, luckily that one was not my fault. I was just the person who was fortunate enough to bring, get brought in and fix it (laughs).
Steve Cummins:
You were scrambling to get it done. I got you. Well, you know, talking of things that nobody anticipated. So you mentioned Cert-pocalypse, February 24th, and I’m sure as soon as that was announced, everybody was revved up and ready to do the sessions at Cisco Live and get everybody on these new tracks. And then of course, Cisco Live went virtual.
Jason Gooley:
Yes, it did.
Steve Cummins:
So which, and I think everybody in industry hated. I mean, that is the event every year. Everybody looks forward to it. I personally don’t like going to Vegas, but I will go to Vegas for Cisco Live. So what are your thoughts on how that worked as a virtual event? I give Cisco a lot of credit for pivoting as quickly as they did to, to make it virtual. And then I’d also be interested if you have any thoughts on how you think it’s going to work this year, obviously, you know, having had six months or so to plan for it this time.
Jason Gooley:
Yeah. So that’s actually another role that I just took on about mid October is I am now a software session group manager for Cisco Live for Enterprise Networking Solutions. So I get the, and for anyone out there that doesn’t know what that means, I am one of the folks who goes through all the sessions, accepts or rejects the speakers and make sure that speakers are set up to do everything that they need to do as well as planning it and, and hosting the event. So what’s really cool about that is that I am indeed involved with what’s going on from a Cisco Live virtual perspective.
Jason Gooley:
And I think that, you know, going from being at all of these things physically in person I’ve been to all of these and going from that to being virtual, it is the human interaction piece, I think, is the biggest piece that, you know, a lot of us enjoy and may miss a little bit of. But what we’re doing from a virtual perspective and without letting a lot, I can’t really get too in depth with a lot of it yet, because it’s still kind of a NDA, but it’s, we’re trying to virtually resolve that. You know, whether it’s different sessions with a group of folks where you can do after dark or after hours where you’re having conversations with engineers or where you’re working with executives, or having some of the same kind of sit-downs that you would have had one-on-one in person in, in one of these locations to essentially just bringing back the whole community feeling of everyone getting together behind a common goal.
Jason Gooley:
And I think that, you know, regardless to education, the sessions, all the technology, it’s still second to none, obviously that is primarily the biggest thing of Cisco Live is for our customers and our partners to get education and to really enjoy what we’re doing as far as the different technologies that we have. But I also think that although it is unique this year it’s going to be, I think, a global event that everybody would get some benefit out of. And as far as I can’t really get into the pricing and things like that but it is definitely going to be different than what it would have been in in-person. And we will still be doing certain things as far as musical guests and celebrations and the different type of labs, hands-on labs and, and walking self-paced labs, things of that nature.
Jason Gooley:
That even though you’re not physically walking in, you are essentially going to walk to a council of your choosing to be able to get in and get the same hands on you would have if you were sitting there. So we’re trying to leverage that different types of methods to essentially make it as close to live in person as possible without you know, keeping it, you know, with keeping it safe, I should say, right. I mean, we, we still had, the fact that we pivoted so fast and, and some of our global sales meetings did the exact same thing where, you know, we had to make the call early on, you know, a lot of time and effort goes into, to developing and, and hosting these large scale events. And if you put all your eggs in that basket and we get to the point where, you know, whether, whoever it is, you know, the local government or somebody says, “This is not a good idea.” Or just based on what’s going on currently in the pandemic that we talked about before, if it’s not safe for our customers, employees, or our partners, then we have to make that decision right away.
Jason Gooley:
So we can try to make the event as best as we can for the attendees. And I really think that although it will not be live and in person, I think that it will be pretty awesome in the sense that you will still be able to get a lot of the back and forth that you would have gotten if you were there in person we’ll, we’re looking at a lot of different, like networking type events where we can still bring together different areas of the business and customers as well as even, you know, some of like the Cisco champions that we have, bring them together and do different things where we can host meetings and stuff. Still live, but not necessarily in person. So I’m pretty optimistic in what it’ll turn out to be now, I think everybody in the back of our hearts still does indeed, you know, want to see 2022 as a live and in-person event.
Jason Gooley:
But obviously we have to consider our customers and the health of everybody attending that. Hopefully everybody will enjoy what we have in store for them this year. And I think they’ll be pleasantly surprised this time. And next year, I’m still fingers crossed that we’ll be seeing all of you live in person.
Steve Cummins:
Yyou’re absolutely right about that. I think everybody’s desperate to be able to get back out and do these things. But you’re right this year, obviously didn’t make sense. And I’m intrigued. I am quite hopeful from the way you described this, because you know, a few other conferences have tried to do virtual things. And I think where it’s failed is they try and take what happens at an in-person conference and just kind of virtual.
Jason Gooley:
Yeah.
Steve Cummins:
And it sounds as though your approach is more about, you know, embracing the idea of what a virtual event could be and doing things differently. And you’re right. The big value of Cisco Live is that interaction, which I don’t think you tend to get at a lot of the other events. So it’ll be very interesting and I’m very much looking forward to hearing the announcements and seeing what’s about, and of course seeing who the musical guest is. ‘Cause that’s always the highlight.
Jason Gooley:
I, you know, and, and everybody out there who knows me, you know, I’ve secretly got my fingers crossed for like Metallica, Megadeth (laughs) or something like that, but it may not happen, but you know, who knows (laughs) that would be, that would be awesome, but, uh…
Steve Cummins:
It would but you know what? You should, you should hope for thatfor next year when you can actually see it live.
Jason Gooley:
That would be even better (laughs).
Steve Cummins:
For sure. For sure. Yeah so…
Jason Gooley:
I thought so, but hey, it’d be worth it (laughs).
Steve Cummins:
It would. So you’re saying Bruno Mars, wasn’t quite your style, huh?
Jason Gooley:
I love all music, I do and Bruno actually put on an amazing show. We’ve had Maroon 5 I think once or twice was amazing, Elle King and Aerosmith. I mean, Aerosmith was unbelievable. And going back to Living On The Edge, I’d never seen Aerosmith live before. And I was literally right on the rail, right in front of Aerosmith. And it was one of the most amazing experiences. And it was it was pretty cool because they had a band opened up for him that had the lead singer Stone Temple Pilots before he passed away as a singer, which was amazing. And it was kind of interesting to see the dynamic between the two bands who had, they had former members of Guns N’ Roses there.
Jason Gooley:
And it was pretty amazing. And you know, it was one of those situations where if you get 14 or 15,000 people from Cisco Live even 30,000, it’s not like you would go to normal Aerosmith concert with 50,000 people or something. So it’s a lot more easy to move around and kind of wiggle your way up front, so to speak. And it was a lot of fun. So I’m hoping that we get back to that. But I also think that whoever we have for our musical guests, I mean, we’re probably not gonna be able to get as good as seats as you would if you’re digital right now, anyway, so might as well embrace it the best we can.
Steve Cummins:
Yeah, for sure. I agree. It’s one of the best parts of Cisco Live and it’s kind of a nice way to round things off and get everybody together. So you mentioned your love of music. So you are host of MetalDevOps, which is about bringing your two loves, I would say of music and networking together. It’s a video talk show on YouTube. Tell us a bit more about it.
Jason Gooley:
Yeah, it was so funny because it’s really a kind of a random story and, and it involves, it goes back to involving Megadeth. And now I had gone to a Megadeth bootcamp, is what it was called in March of 2007. Or I’m sorry, 2017. And we went to Dave Mustaine’s house, lead singer of Megadeth, and you hang out and there was like 40 or 50 of us total. And you’re hanging out with Megadeth all weekend and learning song clinics, how to write songs, how to play the drums, guitar, all this different stuff. And I just happened to hit it off really well with them, all of them, which was really nice. And we stayed in touch.
Jason Gooley:
And one day, you know, fast forward some odd years later a good friend of mine, Thom Hazaert, who is partners with David Ellefson from Megadeth, as well as the singer in the band called Ellefson, which is David Ellefson on the bass and Thom Hazaert, singing. And he reached out to me and they said that they wanted to do something with technology where they can do, quote unquote, video lessons for kids who are, you know, because of COVID, are out of school because of COVID or whether, whether they had it, or because their schools were closed. They wanted to figure out a way to do that. And I loved the idea so much.
Jason Gooley:
And one of the things that we started doing is I started doing the show and I started getting interviews with different members of the band, and it just kind of kept growing organically from that. And then fast forward, that conversation turned into essentially a way that I brought that to Cisco and Webex and managed to get a grant for what would be called the David Ellefson Youth Music Foundation, and got them a really nice Webex grant with all the video conferencing units and everything that they needed. And all these different stars joined in to the cause.
Jason Gooley:
And we have folks like Nita Strauss and Chris Kael from Five Finger Death Punch, and Bumblefoot who was a former guitar player in Guns N Roses, who is now guitar player and singer for Asia. It’s all these wonderful artists coming together to help give back. And it literally a scale that I never thought it was going to hit when I brought it to Cisco. I said, “Look, you know, I do a lot with giving back and obviously I have the MetalDevOps show.” But this was something that we really wanted to try to bring together and bring forward. And it just took off like wildfire and they’re doing amazing with it. We’re still rolling out Webex units because there was so much to get done. And obviously with COVID, you can’t travel and help install and do things.
Jason Gooley:
So we’re still working out some of the logistics on it. But it’s taken off like wildfire and it’s been covered by Rolling Stone and all these other magazines. And it’s pretty amazing. So if you wanted to check it out, check out the EllefsonYouthMusicfoundation.org, that’s the website for that nonprofit, which is amazing that we partnered with Cisco on. And then obviously MetalDevOps.com and MetalDevOps on every social media platform, including YouTube is where I have my stuff and interviewing a lot of those artists. And those interviews will continue going on. As we start getting their units and stuff installed. I’m going to start doing the interviews with a lot of these different artists and talking about what that nonprofit means to them and, and how giving back is not only encouraged but welcomed by folks that you would’ve never really thought to think about those sorts of things.
Steve Cummins:
That’s brilliant. What a nice way of bringing, you know, a couple of things together that you care about and you’re interested in and, you know, putting the pieces together and great that Cisco is a supporter of it as well.
Jason Gooley:
Yeah, it was tremendous. And another partner that I partnered with was the Old Bridge Militia Foundation. So the Old Bridge Militia Foundation gives back as far as instruments and lessons to kids who cannot afford them. Which is another one that’s huge, it’s a nonprofit. And they’re actually endorsed by Metallica and Slayer and Anthrax and a lot of these big bands. And it was one of those things where it just seems to make sense. And with Cisco, we have a way of giving back where, you know, if an employee matches or, or donates to one of these nonprofits that Cisco will match it. So I do that quite frequently to both those nonprofits to get them matched and try to really help drive those because they’re near and dear to my heart. And that’s OldBridgeMilitiaFoundation.org as well.
Steve Cummins:
That’s great. And I’ll put those links in the show notes. So if anybody wants to take a look at them, there’ll be right there. So you mentioned early on in the conversation that a lot of people helped you out and encouraged you as you went through the CCIE process yourself. So anyone in your past, a mentor, you know, someone who really helped you out that you just want to give a hat tip to.
Jason Gooley:
Yeah, actually there’s a couple and they might sound a little strange, but one of them I have to say is a gentleman by the name of Jim Cook. Uh, Jim Cook was my original networking instructor back when I first decided to go to school to get to get some certifications. And at that time it was CNA for Novell and 4.11B. So, not to age myself too much. But he has not only been a good friend of mine, pretty much my entire career. He’s also now my financial advisor, the guy’s a financial wizard (laughs). So it just, it’s interesting how things evolve and change. And you find people that you trust that you really know that they have your back. And he’s definitely one of them.
Jason Gooley:
And I have to say, thank you to, I mean, a handful of folks, Andre Laurent has helped me out considerably in my career at Cisco. Anthony Sequeira, Bryan McGann, all these folks have been really, really big in influencing me and helping me out. My buddy Rohit Pardasani has helped me out quite a bit. And, you know, I think that when you think about some of these different folks, it’s when somebody’s willing to lend their hand out, especially when they’re (laughs) probably underwater as well. I mean, these are all busy people. Myself included it, you know, but when you make that time, it really does mean a lot.
Jason Gooley:
Not only does it make you feel good for doing it but when you’re on the receiving end of that, I remember messaging a couple of folks way back in the day. I mean, we’re talking 99, 2000 timeframe. And when you get a response back, you just light up like, wow, this person, who’s a CCIE. You know, what you’re aspiring to be. And at the time it was like a thousand or 2000 of them in a world. They responded to me (laughs) you know. It means a lot. And it meant a lot to me too. And I think that, you know, through the books and the videos and, you know, the Cisco Live stuff and everything I can do to kind of give back, it’s been one of those things that, it’s not expected.
Jason Gooley:
But it is definitely warranted and should very much be the norm. And, and I think that if you can take a step back from your own career and realize that no matter how hard you fought, because you do most of the work, right. I mean, if you’re the person going for something, you’re the one in the trenches, you’re the one studying, you’re the one that’s learning, you’re the one doing the, the work. You still didn’t get there on your own. It’s just not possible in any form or fashion, right. It’s somewhere, somehow, somebody gave you some hand. Right. And I think to acknowledge that and realize that, you know, it’s okay to give that helping hand and help people along in their career and their journey.
Jason Gooley:
I think not only does it make (laughs), it makes me feel like a better person. But it really does encourage the next evolution of engineers or developers or whatever they are to do the same when they get to that point. And there’s a quote that I saw and, you’ve see it in a meme on Facebook, you’ve seen it on these all these different websites. But it says, “If you’re fortunate enough to get to the top, be kind enough to send the elevator back down.” And that, to me, it just really does hit me in a way that, you know, we’re all very fortunate for being that we couldn’t even do what we’re doing here.
Jason Gooley:
I mean, I started this ’cause I love networking and I loved working with technology. I never dreamed that it would get to be this far for me in my career and that I would have been as successful as I even am. And helping folks I think has really gotta be the root and the foundation of what we do moving forward.
Steve Cummins:
Yeah. I love that sentiment. And I do think the Cisco community, you know, a lot of it is focused around that. And I think it’s a very supportive group of people, but it is nice to look at it in that way. So you (laughs) mentioned that you’re a busy man as are many others. And I know within Cisco, you wear a number of hats. You’re a radio show host, you’re involved in CCNA, you’re involved in Cisco Live. You have the Ellefson Foundation. Dare I ask what’s next for you. Is there another book on the way, are you expanding into other things?
Jason Gooley:
So I know this sounds crazy but actually I’m taking a break from writing for a little while. And I think what I’m going to do is I’m focusing on music. So I’ve been playing guitar for most of my life, and there has been a lot of things I wanted to learn more of the theory. I started picking up the piano, I’m actually playing drums. So these are things that, you know, I noticed that over the years of the constantly grinding and constantly, you know, crunching and doing what you gotta do for your career, that I sort of overlooked a lot of the things that I enjoyed to do woodworking, for example, hiking spending more time with my kids and things of that nature.
Jason Gooley:
And it’s something that I’m taking some time for me to kind of restart. You know, I’ve said this on a number of occasions, burnout is definitely a real thing. So I think that, if you can pace yourself and don’t forget to give yourself some time and really make that a priority, I think you have longevity in you, if you can do that. And I think I don’t really want to burn out. So I’m gonna take some time to do some stuff that I really enjoy to do and see where I end up. I don’t know. I don’t think I’ll probably be cranking out albums or anything like that (laughs). But you never know, right?
Steve Cummins:
You never know.
Jason Gooley:
I didn’t think I was going to be writing six books (laughs) and speaking at Cisco Live and even doing this so-You never know, I guess.
Steve Cummins:
-And I’ll check in with you in a couple of years and, and see how that album’s going. Good for you. I think particularly with what’s happened in the last year, sometimes taking that step back it is important. So I’ll be interested to see what you get into.
Jason Gooley:
Awesome.
Steve Cummins:
So, just wrapping up here, I would encourage everybody to follow Jason on social media to keep up with everything you’re doing both in the Cisco universe. And I guess as you expand your music career! On Twitter, I know you’re at Jason_Gooley. I’ll put your LinkedIn profile in, in the show notes as well. And, and as you mentioned, I think MetalDevOps any where on social media, will find you as well. So Jason thanks very much for spending some time to share your experiences with us on Living On The Edge.
Jason Gooley:
Absolutely. My pleasure. And I really do hope that this helps someone.
Steve Cummins:
Fantastic. Thank you.
Jason Gooley:
Thanks…